Project:

PopCykol is a cybersecurity awareness company catering to kids and caregivers. Its mission is to transform people into informed, secure ambassadors of a digital world resulting in positive interactions online.

Strategy:

One of my most rewarding collaborations that is ongoing now has been with PopCykol. As the Chief Brand Officer, my role extended beyond traditional responsibilities, wearing many hats within my field and beyond.

The logo animation features the logo I crafted for the company. Because PopCykol is geared towards kids and parents, heavy emphasis is made on color, movement, and design.

A noteworthy element of this animated sequence is the sound effect at the start. To achieve the perfect tone of ice cubes hitting a surface, the company owner and I recorded ourselves dropping ice into a glass cup, then I dolled it up a bit. Interestingly, even her dog enjoyed the leftover ice cubes. 😄